Sierra Motors Dodge Chrysler Jeep Ram Blog

Sierra Motors Dodge Chrysler Jeep Ram Blog

Your Ottawa, IL Chrysler Dealer

Jim Gaffigan Stars in “Dad Brand” Ads for 2017 Chrysler Pacifica

Chrysler Pacifica dad brand

In today’s world, a family with five children is seen as an anomaly. But, comedian Jim Gaffigan and real-life father of five makes the best of it and brings a lot of his parental experiences into his comedy. This is why he is the perfect fit to star in a new series of ads for the all-new 2017 Chrysler Pacifica.

The ad campaign is called “Dad Brand” and incorporates Gaffigan’s real-life children and wife into some of the spots. The ads will air on television and online, but you can watch them all now on Chrysler’s YouTube channel.

With the Pacifica, Chrysler is reinventing the minivan from the ground up, after it initially created the segment 33 years ago. The ads work to challenge the stereotypes surrounding minivans and appeal to a broader audience.

“To do that, authenticity is key, with real-life language and an endorser, Jim Gaffigan, who is a real father of five with a strong point-of-view on fatherhood and modern-day parenting,” said Olivier Francois, Chief Marketing Officer, FCA – Global, in a statement. “Here you see Jim and his family leveraging the customer benefits of our minivan to enhance his own “Dad Brand” in a relatable and engaging series of sketches that highlight the class-leading features of the all-new 2017 Chrysler Pacifica.”

Here at Sierra Chrysler, we can’t wait to try out the 2017 Chrysler Pacifica when it arrives soon on our showroom floor. We also love Jim Gaffigan in these spots and think he is the ideal choice to be the spokesperson for the new Pacifica.

Help Keep Chicago Beautiful during Keep America Beautiful Month

keep Chicago beautiful

Now that spring is well on its way, flowers are blooming and there is green everywhere. But, you probably noticed something else that is everywhere—trash. Every year, April is recognized as Keep America Beautiful month and there are organized clean-up efforts around the country, including here in the suburbs of Chicago.

Here are some events in the Schaumburg area that will help keep Chicago beautiful.

  • Emily Oaks Nature Center Earth Day Celebration. Situated on a beautiful pond in Skokie, IL, this center holds an event every year that is focused on fun, games, and selling local plants. It happens on April 17, 12-4pm.
  • Hoffman Dam – Earth Day 2016 River Rats Clean-Up. Saturday, April 23 is Earth Day in Chicago. Come clean your local park or preserve from 9AM-12PM!

Even if you don’t attend an official event, you can still help keep your community clean. Some of the easiest ways to do this are by keeping a trash bag in your car so you aren’t tempted to throw things out the window, making sure your trash cans have lids, and tying together any loose garbage so it doesn’t blow away in the wind.

What are you planning on doing to help keep Chicago beautiful?

Visit Us On TwitterVisit Us On Facebook