Sierra Motors Dodge Chrysler Jeep Ram Blog

Sierra Motors Dodge Chrysler Jeep Ram Blog

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Jeep Wrangler Red Rock Concept Inspired by Easter Jeep Safari Event

Jeep Wrangler Red Rock Concept

There have been many great Jeep models made over the years, but the Jeep Wrangler Red Rock concept may be the best yet!

There may be no larger celebration of all things Jeep than the annual Easter Jeep Safari event, held every year in Moab. In 2016, the event will celebrate its 50th anniversary, and has unveiled the Jeep Wrangler Red Rock concept in celebration at this year’s SEMA. The rough and rugged concept takes its inspiration directly from Moab’s fascinating red rock landscapes.

Bold, intimidating, and capable, the Jeep Wrangler Red Rock concept is based on the already hardcore Hard Rock Wrangler Rubicon, but adds even more aftermarket parts, both from Mopar and other companies, to create the roughest, toughest, and most capable rock-climbing Jeep yet.

According to, some of those additions include 35-inch BF Goodrich KO2 all-terrain tires, a two-inch lift, LED headlamps, a Warn Rubicon winch, a set of 17-inch beadlock wheels, a Jeep-branded CB radio, front and rear differential covers, and a custom interior finish with Amaretto Brown leather and silver stitching.

“The annual Easter Jeep Safari remains one of the most significant events on any Jeep enthusiast’s calendar. We’re extremely grateful to the Red Rock 4-Wheelers for continuing this iconic Jeep event, and we present our Wrangler Red Rock Concept as a tribute to them and the enthusiasts who attend the annual Jeep Safari and support our brand,” stated Mike Manley, Head of the Jeep Brand.

Jeep will produce just 50 units of the Jeep Wrangler Red Rock, which will become available to some very lucky buyers next year. Stop by Sierra Motors Chrysler Dodge Jeep Ram to learn more, and to test drive any of our exciting and capable Jeep vehicles!

Throwing a Tailgate Party on a Budget

Tailgate Party on a Budget

Football season is well underway, and that means you should have had plenty of time to perfect your tailgating game. Just in case you need some tips on dropping the cost for your pre-game parties, here are some tips for having the most fun out of your tailgate party on a budget.

Pro tip #1 – Teamwork is key. Ask your friends to help contribute food, drinks, and supplies to keep costs down. Decide in advance who is in charge of bringing what. Doing so will allow everyone to prepare food at home, instead of buying pre-made snacks and meals, which can get costly.

Pro tip #2 – Don’t buy new. If you need a new grill, tent, table, chairs, or other major supplies ask around. If any of your regular crew owns what you need, see if they mind bringing it along for the games. If not, consider buying used before splurging on brand new equipment.

Pro tip #3 – Take turns driving. If possible, take turns carpooling and driving to the game. This will help to spread the burden of parking costs and gas among everyone in the group. If you don’t want to pay for premium stadium parking, look into other lots in the area. If they aren’t within walking distance, you might be able to find a shuttle or public transportation to get you to the game when the party is over.

Do you have other genius tips for hosting a tailgate party on a budget? Share with us in the comments!

On the other hand, if you’re all about going all-out, check out this list of awesome tailgating essentials for the coolest party in the parking lot.

If you need an affordable tailgate-worthy vehicle for your next party, stop by Sierra Motors Chrysler Dodge Jeep Ram today to see our exciting lineup of SUVs and pickups!

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