Not to be outdone by Starbucks (who announced last month that it would offer free college tuition to its baristas), Chrysler has announced that it too, would offer a four-year college education to any of its 118,000 U.S. dealership employees, for free.
The degrees will be offered to employees as a no-cost benefit, and will include tuition, fees, and even book expenses. The degrees will be offered through Strayer University, which offers bachelor’s degree courses that can be completed entirely online.
“Many of our dealers have expressed concern over the availability of talent to fill open positions due to business growth and turnover in their stores, especially in metro markets,” said Al Gardner, Head of Dealer Network Development, and President & CEO of the Chrysler Brand, FCA US LLC in a news release. “Our goal is to position our dealer network as the ‘employers of choice.’ Our collaboration with Strayer demonstrates our focus on building our dealers’ hard-working employees’ skillsets to help them perform at an optimal level while also investing in their long-term success.”
The program will roll out in phases, beginning with dealerships in Chrysler’s Southeast Business Center, which includes up to 356 Chrysler, Jeep, Dodge, Ram and FIAT dealerships in Alabama, Georgia, Florida, North Carolina, South Carolina, and Tennessee. Employees at these dealerships are able to take advantage of the Degrees@Work program today.
“Dealers tell us that education is a benefit frequently-requested by their employees,” Gardner continued. “With the increasing cost of a college education, offering free college degrees without the burden of debt presents a significant value that we are pleased to provide and that differentiates us from our competitors. It will certainly help us attract and retain strong talent.”
Stop by Sierra Chrysler today to meet our knowledgeable and friendly staff. You’ll understand why FCA is working hard to retain its employees.