The Rugged American Brand.
Jeep® is one of the many brands in the Fiat Chrysler portfolio, which includes high-end options like Maserati, Alfa Romeo, and the mass-market Fiat — but it looks like the rugged American brand is doing more than its fair share in helping Fiat Chrysler Stock remain popular.
The globally appealing SUV line up of Jeep® has helped the brand boost the overall Fiat Chrysler stock, which jumped more than 20% earlier this year.
This 20% increase was followed by yet another increase of 3%, helping Fiat Chrysler gain more momentum when Morgan Stanley analysts stated that Jeep® could become an even more global brand
“2018 will feature a number of operational and financial milestones that can accelerate investor appreciation of the commercial power of the Jeep® brand in a way that can potentially drive very positive share price movements,” said the Morgan Stanley investors in their report.
The report also estimates that, in 2018, the Jeep® brand could contribute to nearly 70% of Fiat Chrysler’s profit. The Italian-American carmaker plans to boost output of SUVs and trucks, ending the production of some sedans to make its North American market, which is its largest.
As the new Jeep® Wrangler gets closer to production, and the new Jeep® Cherokee enters showrooms like Sierra CDJR’s, the popularity of the Jeep® brand has caused the rumors to fly about the brand potentially spinning off from the group.