It was in this spirit Chrysler teamed up with Interscope Records to air one minute and half-minute videos of various artists during the American Music Awards.
Of course, these weren’t just any artists. Not only are they all extraordinarily talented and popular, they were all born in Detroit: Fergie, Gwen Stefani, Eminem and Phillip Phillips.
The content of these featurettes were culled from the official full-length videos from each artist. “Each artist/song was partnered with a vehicle from one of the automaker’s brands,” according to The Detroit News. Check out these joint creative ventures from Chrysler and Interscope Records here, and if it inspires you to want to test-drive a new Chrysler, be sure to visit Sierra Chrysler.