Jeep and NBCUniversal have launched the #RenegadeLifeContest social media campaign, spanning several television networks including Bravo, E!, NBC Entertainment, and Syfy.
The campaign’s goal is to promote and give fans a chance to win the all-new 2015 Jeep Renegade, which is quickly becoming a favorite here at Sierra Chrysler.
Throughout its networks, NBCUniversal will air call-to-action spots that encourage viewers to share photos “embodying their Renegade spirit,” using the #RenegadeLifeContest hashtag on Instagram and Twitter.
Three participating viewers will be chosen to fly to Los Angeles to attend the iHeartRadio Music Awards as well as win a free 2015 Jeep Renegade. They’ll also get to feature in an NBCUniversal-produced film promoting the vehicle, which will launch at the music awards.
“NBCUniversal’s portfolio of networks allows us to authentically interact with some of its most socially engaged audiences, giving our fans the opportunity to share their own unique ‘Renegade’ spirit and passion for the Jeep brand,” said Kim Adams House, head of Jeep advertising.