In today’s world, a family with five children is seen as an anomaly. But, comedian Jim Gaffigan and real-life father of five makes the best of it and brings a lot of his parental experiences into his comedy. This is why he is the perfect fit to star in a new series of ads for the all-new 2017 Chrysler Pacifica.
The ad campaign is called “Dad Brand” and incorporates Gaffigan’s real-life children and wife into some of the spots. The ads will air on television and online, but you can watch them all now on Chrysler’s YouTube channel.
With the Pacifica, Chrysler is reinventing the minivan from the ground up, after it initially created the segment 33 years ago. The ads work to challenge the stereotypes surrounding minivans and appeal to a broader audience.
“To do that, authenticity is key, with real-life language and an endorser, Jim Gaffigan, who is a real father of five with a strong point-of-view on fatherhood and modern-day parenting,” said Olivier Francois, Chief Marketing Officer, FCA – Global, in a statement. “Here you see Jim and his family leveraging the customer benefits of our minivan to enhance his own “Dad Brand” in a relatable and engaging series of sketches that highlight the class-leading features of the all-new 2017 Chrysler Pacifica.”
Here at Sierra Chrysler, we can’t wait to try out the 2017 Chrysler Pacifica when it arrives soon on our showroom floor. We also love Jim Gaffigan in these spots and think he is the ideal choice to be the spokesperson for the new Pacifica.