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Sierra Motors Dodge Chrysler Jeep Ram Blog

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American Music Awards

All of the posts under the "American Music Awards" category.

Chrysler and Interscope Records Make a Splash During AMAs

Who makes better business partners than automakers and music-makers? After all, most of us spend our time in the car listening to music. But there is also something about the experience of listening to music and driving a car that is so similar. Maybe they both make us feel free and happy.

It was in this spirit Chrysler teamed up with Interscope Records to air one minute and half-minute videos of various artists during the American Music Awards.

Of course, these weren’t just any artists. Not only are they all extraordinarily talented and popular, they were all born in Detroit: Fergie, Gwen Stefani, Eminem and Phillip Phillips.

The content of these featurettes were culled from the official full-length videos from each artist. “Each artist/song was partnered with a vehicle from one of the automaker’s brands,” according to The Detroit News. Check out these joint creative ventures from Chrysler and Interscope Records here, and if it inspires you to want to test-drive a new Chrysler, be sure to visit Sierra Chrysler.

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