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Chrysler Launches New Multicultural Campaign for Chrysler 200 Sedan

March 20, 2015 | Comment

Chrysler takes US Hispanic media by storm in its new multicultural campaign starring the all-new Chrysler 200 and actor Gael García Bernal.

The campaign includes a series of four commercials as well as interaction with consumers through digital and social platforms.

The four commercials can be viewed on Univision and Telemundo. The first aired on March 4th. In case you don’t know a lick of Spanish, the commercial covers a conversation between a young boy and Bernal.

The boy, Paquito, confronts Bernal within his Chrysler 200 (because that’s where all great conversations happen) and explains that he is the young Bernal paying his future self a visit. As the conversation continues and Bernal overcomes his confusion with the boy’s presence, he discovers Paquito is actually the younger version of his neighbor, Paco, who is not nearly as cool or as good-looking as Bernal. He also does not own a Chrysler 200, we might add. Needless to say, the boy chooses to stick with Bernal and the Chrysler 200, and leave his ordinary future behind.

“This campaign’s unique creative uses humor, cultural cues and the spirit of individuality to capture our millennial audience’s attention, and its charm rests squarely on the enormous appeal of Gael, one of the premier Hispanic actors of his generation,” said Olivier Francois, chief marketing officer for FCA – Global.

“The episodic storyline focuses on Gael and Paquito’s endearing relationship while at the same time authentically introduces consumers to the 2015 Chrysler 200 and its class-leading features, including smart technology, advanced manufacturing and quality, and distinctive design.”

Whether you watch it in Spanish or English, the campaign’s message is clear: You should be headed to Sierra Chrysler for your all-new 200 sedan today.

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