Chrysler to Debut New Town & Country Minivan in Detroit
While other automakers focus on the increasingly competitive SUV and crossover segment, Chrysler is focusing its efforts on the small but consistent niche market for minivans — specifically, the new Town & Country minivan set to debut at the prolific North American International Auto Show in Detroit. Reports say the 2017 Town & Country will be launched at dealerships sometime early 2016, though no official date has yet been confirmed.
Chrysler’s reasoning behind releasing a new minivan is simply that it now has a complete monopoly over the market. There are still a number of consumers that still want minivans, but they have nowhere else to turn to satisfy their interest in the niche segment, especially after Chrysler follows through on plans to phase out the only other minivan under FCA’s administration, the Dodge Grand Caravan. Chrysler will also be using the new 2017 model year as a testing grounds for their hybrid technology.
The new Town & Country minivan sports a front fascia that resembles the Chrysler 200, as well as a more modern, stylish, and upscale design. While the traditional model is expected in early 2016, the plug-in hybrid variant of the 2017 Town & Country will be released a few months after the initial model’s release.